Case Studies

To communicate effectively during a cyber crisis, it is important to consider communication as a tactical lever and not as something endured. Indeed, well-controlled crisis communication can prove to be a source of considerable benefits. With such communication, you are in control of the content you want to be broadcast and its timing. This avoids an increase in pressure on the crisis unit and on your body.

Among the points of attention of a crisis communication, we can for example mention the implementation of a spokesperson strategy that must be effective, or the difficulty of finding the right balance to communicate clearly and precisely without saying too much.

Faced with a cyber crisis, control is all the more important as it is necessary to communicate on aspects that are often far from your business and to combine communication with the organization’s legal strategy (CNIL declaration, filing of complaints, etc.).

The composition of a crisis unit is essential, it is a question of having the right people around the table as quickly as possible so as not to be overwhelmed. Alcyconie helps you, through an audit and consulting phase, to define the appropriate organization of your crisis unit.

It should be noted that it is important in crisis management to be able to mobilize all the actors who must take part in this management as quickly as possible. You should also not hesitate to turn to external service providers if necessary, so that they can bring their expertise and know-how to your organization.